Introduction

Holding Company of The Villages, Inc. together with its affiliates (collectively “The Villages Companies” or “we” or “us”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website thevillages.com and thevillages.net and any other website that includes a link to this policy on its home page or about us page, (collectively our “Websites”) or use our mobile application (“The Villages App”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

It does not apply to information collected by:

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Websites or The Villages App. By accessing or using the Websites or The Villages App, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy below). Your continued use of our Websites or The Villages App after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. If you do not agree to any such change, you may stop use of the Websites and The Villages App.


Specific Policies

If you purchase or lease a property in the community, or do business with a company in the community, you may be subject to a more specific privacy policy or more specific terms relating to collection and use of your information (collectively “Specific Policies”). For example, when closing on a property, you may be given a Specific Policy in connection with the purchase, an insurance policy, or a loan. This policy is intended to address information that is not otherwise subject to a Specific Policy. If you agreed to, or were notified of, a Specific Policy at the time you provided or updated personal information, then that Specific Policy controls the collection and use of the information you provide or update at that time, and nothing in this policy will modify, limit or be subject to any of the terms and conditions of that Specific Policy. Similarly, nothing in any Specific Policy will modify or limit the terms and conditions of this policy. Stated differently, this policy only applies to information collected (i) by our Websites, (ii) by The Villages App, or (iii) in interactions with us where a Specific Policy does not otherwise apply.


Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us by mail at:

The Villages Office of the General Counsel
3619 Kiessel Rd.
The Villages, FL 32163

or by email atlegal@thevillages.com.

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please seeYour California Privacy Rightsfor more information.


Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Websites and The Villages App, including information:

We collect this information:


Information You Provide to Us

The information we collect on or through our Websites and The Villages App may include:

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Websites, or transmitted to other users of the Websites or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we reserve the right to limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of our Websites with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. Examples of User Contributions include, but are not limited to, any reviews or comments you post to any of our Websites, and any photos or videos you choose to upload to those Websites.


Information We Collect Through Automatic Data Collection Technologies

Like most other websites you visit, as you navigate through and interact with our Websites, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Websites and The Villages App, and to deliver a better and more personalized service, including by enabling us to:

The technologies we use for this automatic data collection may include:


Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our websites. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. Nor do we control if or how they collect information about you. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, seeChoices About How We Use and Disclose Your Information.


How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

We may also use your information to contact you about goods and services that may be of interest to you. If you do not want us to use your information in this way, please follow the opt-out instructions included with our communication. For more information, seeChoices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

We may also use the information we have collected from you to allow third parties (for example utilities and other service providers) to contact you with information about their services.


Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

We may also disclose your personal information:


Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on theNAI's website.


Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Websites or access to The Villages App, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of our Websites, if any. The information you share in public areas may be viewed by any user of the Website.

Unfortunately, the transmission of information via the internet is not completely secure. Although we use commercially reasonable efforts to protect your personal information, we cannot guarantee the security of your personal information transmitted to or from our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on our Websites or The Villages App.


Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. You should revisit this page periodically to see if the date of the policy has changed and, if so, you should review the updates carefully before continuing to use our Websites or The Villages App. If we make material changes to how we treat our users' personal information, we may notify you by email or by posting a notice on one or more of our Websites. The date the privacy policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Website and this privacy policy to check for any changes.


Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us by mail at:

The Villages Office of the General Counsel
3619 Kiessel Rd.
The Villages, FL 32163

Or by email atlegal@thevillages.com.

To register a complaint or concern, please email us atlegal@thevillages.com. Please provide a detailed description of your concern, and information as to how we may contact you. While we take all complaints and concerns seriously, we reserve the right not to provide a specific response if we believe such action is warranted by the situation. All complaints and concerns emailed to us may be used for any purpose consistent with law, including without limitation, referring them to CDDs, law enforcement or other agencies or organizations that we determine are better suited to respond.


Last modified: May 1, 2022